The Rose Festival held every year in late May - early June, is both unique and incredibly colourful.
The entire Valley of Roses comes vibrantly alive. The rose-picking season starts at dawn, before sunrise and before the rose fragrance has had a chance to disappear. Young rose-pickers dressed in colourful national costumes make their way to the rose fields to the sounds of folk music.
This is the time of the Festival of Roses, dedicated to beauty, youth and hope. The festival is celebrated with carnivals, processions, folk songs and dances in the streets of Karlovo and Kazanluk.
As a long-standing tradition King Seuth and Queen Rose open it ceremoniously on the first day of the festival. And the carnival processions along the town streets mark its gala ending on the final day of the celebrations.
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